John Lewis is looking for a product or service connect with busy city-dwellers, and put a British favourite at the heart of modern living. The brief was to create something new and exciting to inspire the "always on the go" urbanites.
Being in a city, you are surrounded by all different kinds of shapes and objects. In a store you are also surrounded by shapes and objects.
My concept was to take the in-store shopping experience and apply it in the form of an app using virtual reality. The app uses the phone's camera to look around an environment, picking up on the shapes of objects all around and replacing them with items of similar shape from John Lewis's homeware range.
